6/3/2023 0 Comments Brave frontier pandemic![]() The morose, monotonous grind of everyday life encumbered by restrictions on physical movement has made hearts grow fonder for the excitement of watching a movie, web series or a reality show on television channels or streaming platforms. With physical movement restrained and common viewing arenas such as theatres being passe in the world of virus mutation, the human hunger for entertainment has increased. In this unconventional thriller it is a general sense of justice that underlies the hope for the triumph of the protagonist and the defeat of the villain. The emotional core of improbable hope with the pandemic as the villain and suspense generated in completing their journey evoked sympathy. ![]() ![]() Raghunath, Professor of Strategy, Indian Institute of Management BangaloreĪ recently released Indian documentary movie on a streaming platform called ‘1232 kilometres’ about the journey of seven daily wage labourers cycling to their village home during the pandemic and the subsequent lockdown received rave reviews. The risk of uncertain returns on content is being transferred to streaming players as they bear the brunt of the vagaries of audience preferences, says Dr S. Streaming players have been in some sense the saviours of production houses and die-hard content producers.
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